YouTube SEO can appear time-consuming – and that’s because it is. Click on the dropdown menu next to the video.Alternatively, you can place a transcript text for video which will auto-sync with your video. To include subtitles or closed captions in your video, it is necessary to upload a file containing timed subtitles or a supported text transcript. Subtitles and closed captions can help boost YouTube SEO using keywords. Use an SRT File to add subtitles & closed captions png files 2MB or smaller.Ĭustom thumbnail images are only permitted on verified YouTube accounts. Images should be 1280x720 pixels - representing a 16:9 ratio - and saved as a. Custom thumbnail images perform 90% better than auto-generated ones. YouTube will generate a thumbnail automatically, but you know your audience better than YouTube. When scrolling through YouTube videos, each suggestion will include a thumbnail image designed to inform the viewer what the content of the video is and tempt them to watch. Upload a custom thumbnail image for the result link It will also fail to attract your target audience and can ruin your reputation. If you select a tag that doesn’t match the content, Google may penalise you and push your video lower down the rankings. This extends your reach and places your video in front of those most likely to enjoy and engage with your video.Īs with SEO keywords, it’s important the tags are relevant to the content. In doing so, the platform will introduce your video content to viewers who have viewed or liked similar content. Using tags, YouTube determines how your video is associated with other videos. But when you add tags, you also help YouTube understand the content of your video. Tags are a great way to add keywords to your video and let potential viewers know what your video is all about. Tag your video with popular keywords that relate to your topic It’s true that users are actively seeking content, but with so much content to choose from, if yours doesn’t immediately stand out it will simply be ignored. Your video description must compel your audience to click and watch your video. At this point, they will have probably been intrigued enough to watch or bored enough to move on. Most users will read no more than 100 characters as they will need to click ‘show more’ to see any more. But if you people are going to read 1000 characters before making a decision to watch or scroll on, think again. Google says the maximum description for video descriptions is 1000 characters. Just like your video title, your video description needs to be accurate but short.
People don’t go to YouTube to read a book. So, make it compelling, make it concise, but most importantly, make it accurate. If the video does not match the viewer’s expectations, they will soon switch off.
To do that, the keyword needs to look natural in the title.Īs with other forms of SEO, the keyword needs to attract attention, but it must accurately describe the content. It is the title that will first compel a viewer to watch your video. We scan the list in front of us looking for something that grabs our attention. Searching for videos on YouTube is very similar to searching for content on Google. Insert your keyword organically in the video title It simply reads the title of the video.īy renaming your video before uploading it to YouTube and including your SEO keyword, you will have taken the first important step towards YouTube SEO success. But YouTube doesn’t watch your video or scan it to establish its content. You need to optimize your video file for YouTube to display it. Try to think of YouTube SEO in the same way you would approach SEO for your website. Rename your video file using a target keyword
To assist those new to YouTube SEO, we’ve compiled a list of ways to optimize your videos to get them ranking highly in Google searches: 1. And with video being used more than ever in marketing, YouTube SEO must now be a major focus for marketing managers and SEO strategists.īut how does YouTube SEO work and how do you include it on your videos to help get them noticed? When users want to buy a product or service, they search for it. Nowadays, it is arguably one of the most important aspects of marketing. After years of pumping out huge volumes of content targeted at specific audiences, the idea that internet users would come and find their brand was alien to many business leaders. When inbound marketing was first introduced to the digital marketing world, it was met with some scepticism. Digital marketing continues to evolve at a rapid pace and your digital presence must adapt to reflect this.
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